Attention: All entrepreneurs and business owners who want to earn, develop, nurture, grow, and keep powerful, predictable, LONG TERM, profitable relationships with your customers…
From The Desk of:
Jim Palmer, The Newsletter Guru
Dear Fellow Entrepreneur,
What I’m going to urge you to do in your business has produced dramatic results for not only my own businesses but also for my previous employers.
When I speak around the country about newsletter marketing and effective customer retention strategies, I like to use the “leaky bucket” analogy.
Think of your company as a giant bucket of water. The water in your bucket represents your customers – the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales – including all future revenue.
If your company is like a leaky bucket – and every business is to some degree – then it is paramount to your survival that you continuously fill your bucket with more water. After all, no water, no business!
So the question is: how leaky is your bucket? How many holes does your bucket have that are letting your customers constantly pour out?
Be honest: Does your bucket simply have a few leaks around the seams that let customers occasionally seep out, or is it riddled it with holes and customers are gushing out from every one of them? I think you’ll agree that this is not only a good visual, but it is likely an accurate description of many businesses.
As I said earlier, every business is broken (has holes in its bucket) to some degree. If I can be blunt, my guess is that your bucket has more holes than you even know about. But don’t be too embarrassed, most businesses do. The good news is Stick Like Glue will help you plug the holes in your bucket and become more profitable.
My name is Jim Palmer and I am a marketing and business building expert. I’m best known internationally as ‘The Newsletter Guru’- the go-to expert on how to maximize the profitability of customer relationships. In addition to Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More, I am also the acclaimed author of two other books – The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life and The Fastest Way To Higher Profits.
I am the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Newsletter Guru’s Concierge Print and Mail on Demand, The MARS Training Program, and Double My Retention. I currently have the pleasure of serving hundreds of clients in nine countries.
“Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim’s done it! You can throw money at list-building, website traffic, lead generation and mass-marketing all day long, but unless you can make that client relationship ‘Sticky’ – you are burning money! The visual of ‘retention’ as the plug in your leaky bucket is priceless and valid for any business model.”
The Barefoot Executive™
“If you’re ready to attract and keep an abundance of customers, then read and absorb the strategies in this brilliant book by my friend Jim Palmer. Your business needs this book!”
As featured on the hit ABC TV Show, Secret Millionaire
“If you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he’s the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now!”
Best Selling Author, The Accidental Millionaire
“As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more ‘must have’ gadgets, and more new-fangled things you ‘must be doing,’ Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business – strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers stick like glue.”
“This is a FUN book to read. Jim’s personality not only shines in this book, but he delivers the “must read business book of 2010”. If you are an entrepreneurs or own a business, you need to get this book and follow all of Jim’s recommendations….I have and was shocked at how my customers responded. Referrals are THOUGH the roof!”
“I highly recommend Jim Palmer’s book Stick Like Glue. It is a great resource that can help even the most seasoned entrepreneur and small business owner get and keep more customers. And it’s a fun read!”
Founder, Unlock The Game®
“Jim Palmer has done it again! ANOTHER great book that’s easy to read and better than that, Jim makes it easy for you to take action! If you’re looking for a book that will help you grow your business, look no further and buy Stick Like Glue today!”
The Celebrity Lawyer
“STOP SELLING! And start reading Stick Like Glue. If you have at least one customer, I guarantee you that Jim’s advice will earn you dozens of times more money than what you invest in this book… before you even get to Chapter 5! Stop looking for your next new customer and let Jim open your eyes to the gold right under your nose.”
Charlie McDermott, GKIC Marketer of the Year
Speaker, Author, Creator of Snap2Video
“If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmers’ book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are ‘over-the-top’ happy with you! Way to go Jim!”
“Jim’s advice on customer retention over the past six years has been instrumental in growing my company from a three-person start-up to a multi-million-dollar operation with over 300 corporate clients in less than three years – even in a challenging marketplace. Keeping profitable customers happy has done more for my own peace of mind than any other business practice. Protect your most valuable asset – your best customers – and teach your employees to do the same: live by the words in Stick Like Glue!”
CEO & Founder
“Once again Jim Palmer over delivers – and why wouldn’t he, that’s what his new book is all about. Stick Like Glue is a business plan just waiting to be implemented. I’ve built my business on many of these same principals over the years and Jim now presents them in one easy to use resource – I urge you to get your high-lighter out and start implementing these principles today. Your business will be both more fruitful and more fun if you take action.”
“I’d recommend anything Jim Palmer puts his name to. Jim knows what it takes to attract and keep clients coming back over and over again. As Dan Kennedy says, ‘Retention is the new acquisition’ and Jim Palmer is the ‘retention expert.'”
David H. Meir
The Portrait Expert
Get more customers or sell more to the ones you already have. That’s it.
It’s really just that simple.
I’m certain you’re interested in growing your business since you’re reading this Web site in the first place. Right? Of course. But the next important step is get your own copy of Stick Like Glue – read it, and then implement my strategies!
When thinking about sticking like glue to your customers, there are two main principles to keep in mind.
First, it’s much more cost-effective to sell more to your existing customers. Cost effectiveness leads to profitability. Selling more to your current customers – the water in your bucket – brings you the highest possibility of higher profit margins. It’s that old 80/20 rule (or even more refined as the 90/10 or even the 95/5 versions)!
“Jim Palmer is a master of growing businesses and keeping his clients and customers happy and loyal. His most recent book: Stick Like Glue is a goldmine of techniques for growing a loyal customer base and how to make it continually more and more profitable. His first chapter alone on acquisition and retention can make you more money than many week long seminars and courses costing thousands of dollars. Want to be richer in every way? Get this book and do one new thing each month. It’s that easy with Jim’s help.”
“Jim Palmer has done it again. In his first book, The Magic of Newsletter Marketing, Jim explained how to use newsletters to create a strong relationship with your customers. Now, in the same no-fluff conversational style, Jim gives dozens of ideas for keeping the customers you’ve worked so hard to get. You can trust Jim’s advice because it comes from 30 years of working directly with customers. He knows what he’s talking about, and the stories he shares that his strategies work. The Sticky Notes sprinkled throughout the chapters and summary Sticking Points at the end of each chapter make it easy to find and remember the key points. This is a book you’ll refer to often if one of your goals is to keep customers from doing business with your competitors.”
President, Performance Support Systems, Inc.
“Too many business people think of getting a customer as a one time event. Instead Jim Palmer describes how to turn that one-time event into a series of transactions for many years to come. Jim book reveals the single-most important marketing tool any of my members use.”
Robert Skrob, President
Information Marketing Association
Second, not only are your current customers bringing you more profits, they are the ones most likely to buy from you in the first place. What’s more, the longer they remain as your customers the more frequently they buy.
This wonderful cycle continues to spiral upward and grow. Remember lifetime value! That’s why having really good glue is so important.
Not only are your current customers more likely to buy from you, more importantly, they actually want to buy more from you. They’ve proven themselves to be hyper-responsive, so take advantage of that!
“Would I recommend Jim Palmer’s Stick Like Glue? Heck ya. That’s like asking if I think I should work on improving my revenues. EVERYONE should. And this fantastic tool gives you the blueprint for improving your lead generation, your conversions and your customer retention. Most definitely a must have for your business book shelf. y highest recommendation.”
Responsive Direct Marketing
“Jim Palmer’s book Stick Like Glue is an amazing resource every business owner needs – whether you’re a seasoned veteran, a brand new business owner, or fall somewhere in between. Referrals are one of the best sources of new business and if you employ the strategies Jim has laid out for you here, you’re almost certain to increase your referrals, and your overall business in the process (and have a lot of fun doing it). This is a must-read, incredibly valuable resource for anybody looking to get real referrals that will turn into clients who also refer.”
Diane Conklin, Co-Founder
“Would I recommend Jim Palmer’s book? Heck yeah I would!
It’s not often that I recommend books to people, but this was such an easy and fun read AND it really delivers results!
You won’t be disappointed.”
Amy Suzanne Taggart
Remember the movie Jerry Maguire? The Cuba Gooding Jr. character had Jerry, played by Tom Cruise, keep shouting “Show me the money!” A variation of this is “Follow the Money!” Successful entrepreneurs know the importance of following the money. When their customers ask for something, these entrepreneurs find a way to supply their customers with whatever they want. That’s what following the money is all about. After all, you’re in business to make a profit.
Stick Like Glue will help you to dramatically boost your profits!
“Stick Like Glue is the ultimate resource for building and maintaining strong relationships with your customers. Through many examples, Jim displays the genuine approach he’s taken over the years to form everlasting bonds with his customers. These tips are sure stick with entrepreneurs and business owners alike.”
Tess Wittler Writing Services
“Jim, Your book, Stick Like Glue, hit the nail right on the head for my industry! As a both a real estate coach and Realtor I can tell you too many agents relaxed and left their past clients in the dark and took them for granted. Your book has so many strategies agent and brokers can implement immediately to see results in the next 45 days. I highly recommend this book for anyone in real estate, a small business owner, or an entrepreneur.”
The Renegade Agent
“It would be easy to skim through Jim Palmer’s book, Stick Like Glue, and think I already know this stuff. I already KNOW it’s important to build strong relationships with my clients. I already KNOW how to create raving fans. I already KNOW customer newsletters are a good idea. It might be easy to think that. But, it would be a huge mistake!
Here’s why. You would miss out on all the great stories and lessons Jim shares that might spark an idea for you. This book is chock full of them. Personally, I went through this book with a highlighter and a pen, taking notes in the margins. And I loved the little sticky notes posted every other page or so with key concepts or quotes. I’m already improving my business with these gems.
Stick Like Glue is super easy to read and Jim’s suggestions are easy to implement. Oh, but here’s the thing. You have to actually implement for them to work. So if you’re someone who actually puts good ideas to work, then I highly recommend you go to StickLikeGlueBook.com and order your copy right now. Go! Go!”
Sticking like glue to improve your profitability and grow your business is the goal; however, there will undoubtedly be times when you lose a few customers.
Let me be very clear: It is absolutely worth your time and effort to get them back. Why? By now, you know my answer is going to be “because of lifetime value that’s why,” but that’s only part of the story in this case. It’s also important to know why customers left. If they’ve left because of a problem with your product or service, without knowing what it is, you can’t fix it.
If you don’t fix it, there’s going to be more holes in your bucket! Learning why customers leave your business is the first step in plugging those holes – once you know what’s causing the holes, you can prevent them… and keep more water in your bucket and more customers in your business.
“Jim Palmer’s book Stick Like Glue – How to Create An Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More! is a terrific and valuable resource that can help business owners, entrepreneurs and sales professionals retain customers and grow their businesses. I know because I have been using Jim’s services and he has helped me connect and deepen relationships with my customers and clients.”
Steve Clark, CEO
Author of Profitable Persuasion
“If you’re looking for how to create an everlasting bond with your customers so they spend more, stay longer, and refer more, then I recommend Jim’s book, Stick Like Glue. This is head and shoulders one of the most important business books I’ve read this year and recommend it for every entrepreneur, especially during a difficult economy.
Jim has the knowledge, understanding and experience to guide you through what you should do, and importantly what you shouldn’t do to improve your business. Not only is he the “Newsletter Guru,” but after reading this book he should be the “Marketing Guru.” This book should be required reading for every small business owner in the country. It’s that good.”
Gerry Oginski, Esq.
Founder, Lawyers Video Studio, LLC
Great Neck, NY 11021
“Jim, I liked your book, Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!, so much, that I just bought ten more copies for my staff and friends. It is now “highly suggested” reading for all my employees! And, I have some friends that I know will love reading it as well. Thanks for a great book!”
Director of Operations/Chief Fun Officer
I sincerely hope and believe that this book will transform your business. You will not find a lot of classroom theory, business philosophy, or platitudes about what it takes to have happy customers and grow your business. Instead, you will find authentic stories, actual examples, and real-world truths from somebody who has worked the front lines in business for more than twenty-five years in retail, franchise management, association management, and for nearly ten years running my own businesses.
I urge you to get your copy now, read it, and begin to implement what you learn.
To Your Success!
The Newsletter Guru
P.S. If you’re still not convinced that customer growth and retention are critical to growing your business, remember this. People do business with those they know, like, and trust. There is NOTHING as important as a powerful, well-designed customer relationship strategy.
Get Your Copy of Stick Like Glue by clicking here.
“Jim Palmer’s book “Stick like Glue” is a must read for anyone in a business that has customers. (That is ALL of us!) I am on my third time through the book–there are so many nuggets! Jim’s style of writing is so easy to understand and to the point. Use this book to create an everlasting bond with your customers and they will stick to you like glue! Thanks, Jim!”
“Jim, I just finished your book, Stick Like Glue, and it is without a doubt the best book on Customer Retention I’ve ever read! I loved your stories on over the top customer service, going the extra mile, and the real lifetime value of a customer…they really helped drive home your point for me.
In addition, I love how you weaved in Referrals, Loyalty Programs, and JV’s (and much more!). They do go with customer retention, as you pointed out, but they were unexpected…yet really appreciated.
Thanks for writing Stick Like Glue … this is a must-read for every entrepreneur!”
Author of 14 Books,
Passionate Professional Speaker, & KING of the Business Jungle!